The Junior League of Minneapolis produces several types of publications throughout the year from our General Meeting packets, to our weekly member emails, to our Annual Report. Many of these publications are provided to not only our more than 700 members, but to our advisors, community partners, and friends as well.
JLM Membership Profile
With over 700 members, the Junior League is made up of a hard to reach demographic with considerable buying power. According to the GfK Group a little more than 40 percent of Junior Leaguers belong to a demographic called Roper Influentials. Roper Influentials tend to be energetic, affluent, married women whose opinions have an unusually powerful impact on their peers’ shopping habits and political leanings.
- 37% are 25-34 years old
- 60% work full-time outside the home
- 59% hold a Bachelor’s degree
- 40% hold a Post Graduate Degree
- 74% are married
- 54% have children
- 91% own their own home
- 27% own a second home or cabin
- 74% own two or more automobiles
- 30% have a household income over $200k